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3 Reasons to Sync Data From Snowflake to Hubspot


The world of data is large and complex. You will want to use the right tools to ensure that all your data needs to support your business goals and objectives. 

This is why it is worth considering syncing data from snowflake to hubspot.

Top brands such as AutoTrader, Lucidchart, Betterment, and CompareClub have already synced their data this way and reaped the benefits as a result. In fact, many companies who have done this already have been able to operationalize their data that is in Snowflake by simply synching it to HubSpot.

We think it is actually the first and most important step when it comes to transforming data insight into productive actions. When you are able to really convert your data to problem-solving tactics, your teams will be able to thrive, your marketing campaigns will be more successful and your products will become more appealing.

Here are some of the opportunities you will be able to utilize when you sync to HubSpot.

1. Target Customers in a Strategized Way

Synching to HubSpot means that you can actually target your customers and even upsell based on your products of yours that you know they already use. This will not only help grow them as brand ambassadors but generate more sales from customers who you know will likely be a repeat or long-term ones that you would want driving your customer eco-system.

2. Automate Emails That Support Customer Journeys

The customer journey is so important when it comes to ultimately getting a sale. An important component of this is lifecycle emails that are set up to engage customers to purchase items that may be sitting in their shopping cart, or re-stock an order. Rather than making this a manual process, you can use HubSpot to make this an automated and personalized one.

3. Gather and Store Invoices Safely

If you sell products, you will want to be able to easily store and access your customers’ invoices. HubSpot enables you to not only view Stripe and NetSuite invoices directly on the platform but equally store them securely.

4. Engage with Large Amounts of Customers

With the sheer volume of data and customer databases, it can feel overwhelming to try to personalize correspondence with them. When you sync up to HubSpot, you will actually be able to send tips to customers regarding products they have purchased or share knowledge around a particular trend or topic. But the ability to do something so personal on such a large scale makes syncing totally worth it.

5. Personalize Automated Templates

On top of that, HubSpot allows you to actually personalize content in marketing emails—and more than just their name—based specifically on their purchasing behavior. This means that you can truly take a personalized approach without having to hire huge teams to do this tedious task.

6. Celebrate Your Customers

When you sync to HubSpot, you will also be able to easily congratulate them when they reach a milestone or buy a certain amount of products. This essentially allows you to gamify your business and really make engaging with them fun and rewarding—and ultimately keep them very engaged with you.

Why You Should Sync Your Data to HubSpot

Every single interaction you have with every single customer matters. But if you are a big company, how can you actually keep up with the demand and expectation for this? Simply responding to social media comments can seem to much at times. But with HubSpot, you will be able to use all the data you have on all the customers you have and transform that data into positive action for your business.

Here are the reasons to sync.

1. Prevents Data from Being Locked

There is no need for creating data siloes. This is why you should actually look at syncing because it means that your data will no longer be locked in one dashboard. Instead, you will be able to send your data to valuable tools your business uses, ultimately allowing more visibility, productivity, and success.

2. Keep it Simple with SQL

When you sync to HubSpot, data integration becomes really simple. You do not have to spend time building custom integration. Instead, you can rely on SQL to ensure that you really just need to spend time building your data models instead. This will allow you to leverage your modern stacks, be more observant with your data and ultimately transform your data warehouse into your customer data platform.

3. Scale Your Data

You likely are collecting so much data that it can feel overwhelming. When you have millions upon millions of rows in your data warehouse, where do you even start? But when you sync to HubSpot, all that gets sorted for you.


There are so many reasons to sync your data from Snowflake to Hubspot—what are you waiting for?

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