Pluses And Minuses Of Using Pop-Ups On Your Website
The pop-ups on the website continue to spark a lot of controversy among marketers. Some experts are sure that this feature just serves to irritate potential customers and drive them away. Others think pop-ups have advantages while being intrusive. As usual, the truth lies somewhere in the middle.
An individual who has visited the website may become irritated with pop-ups and quit the website soon. However, this will only occur if you employ pop-ups carelessly, in line with the maxim “the more advertising, the better.” You can always use the website pop-up template to create attractive and catchy pop-ups for keeping the visitor at your website. The conversion rate will undoubtedly grow if you use this functionality and know how to measure things correctly.
What Are The Goals And Objectives Of Pop-Ups?
First, let’s distinguish the purposes of pop-up windows. Usually, it is:
- Offering additional promotional codes/discounts for purchases;
- Conducting an audience survey;
- Filling out the contact form (name, email, phone);
- Information about company news;
- Provision of technical support.
Additionally, pop-ups carry out a variety of operations (or services). And as you might have already guessed, each business chooses its own: to warmly welcome website visitors, immediately throw them discounts or keep their attention. Let’s talk about the 5 main tasks of pop-ups.
1. Lead generation
Pop-ups are a useful method for generating leads on websites today. They will help to expand the network of contacts, which will ultimately help to replenish the ranks of your loyal customers.
Here, creativity is required: offer to subscribe to the company’s blog, social networks, or other publications. There is a condition, though: only do it in return for the client’s contact information. All of these will lead to increased traffic, sales, and conversion rates.
2. Customer loyalty
If a visitor can’t find the information they need, isn’t interested in your goods, or is just bored while perusing your website, they might leave the page. When a potential client is so near, who wants to lose them? In such a case, try to catch him. Roll up your sleeves; the website’s pop-up window will make it simple to finish.
Exit-intent pop-ups are the kind of pop-ups that show up when a user plans to depart the website. The name is rather clear. It can include favourable pricing, added extras, a product specifically chosen for this customer, etc.
3. Informing clients
Has your business undergone a change that requires you to inform clients in any way? Or do you just want to let site visitors know about how to use your services? Of course, you may also link up with email marketing, the same online chat staff, or both. Instead, give popups a shot for these purposes.
4. Increasing sales
A pop-up will unquestionably improve the problem if store sales have decreased or you desire to raise these indications. The key need is to include anything you believe would significantly boost your company’s sales, including time-limited deals, discounts (for new customers), gifts, rewards, opt-in or opt-out options, and free trials of goods and services. In general, try new things! You may discover what appeals to your audience in this way.
5. Enhanced user experience
Money is not everything in business. Your current clients and website visitors are your most valuable asset. As a result, you’ll likely be interested in hearing their opinions and constantly improving. Use pop-up windows to conduct surveys, get feedback from the public, and offer them as a window of requests and recommendations.
Pros and cons of pop-ups
Visitors frequently consider pop-up windows to be obtrusive marketing tactics that encourage them to quit a website. But is it capable of working?
The appropriateness of pop-up windows usage determines the response to this query. For instance, if a person goes to a website to check the weather forecast and an obtrusive pop-up advertisement displays, they are more likely to hunt for another, less intrusive source of information.
Another illustration is a pop-up that provides a customer with an extra discount on a product they like in an online store. Here, the tool’s use is both appropriate and successful. Therefore, a pop-up window might be interpreted both positively and negatively by the same person.
Regarding the benefits of the service, we may highlight the following:
- Grabbing website visitors’ attention. The user is more likely to do the desired action and stay on the website if a lucrative offer or helpful information is displayed in the window;
- The potential to boost conversion. Pop-ups can be 13 times more successful than conventional banner advertising;
- A prompt response to site visitors’ inquiries. The most frequently asked user queries and a link to technical help can be included in the panel. Customers will then be able to immediately contact site staff for assistance.
The drawbacks include:
- A decline in website visitors. Users that find the pop-up window annoying won’t return to the website;
- A decline in client loyalty. Pop-ups will be seen as obtrusive and spam if the website hosts a lot of them. Customer loyalty and trust will therefore suffer;
- The ability to prevent pop-ups Users can use applications to prevent advertising banners from appearing on their devices. Then all pop-up placement efforts will be futile.
High conversion rates may be attained with proper pop-up window construction and personalization. However, just like with any other marketing technique, it’s crucial to take into account your target market preferences and observe their behaviour. What attracted visitors to your website, why do they navigate through some pages more smoothly than others, what objectives do they pursue, and what do they want to achieve in the end?
Only your thoughtful actions can turn pop-ups from annoying ads into a really necessary and important way to increase sales and attract customers.