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How To Create Compelling And Interesting Urban Videos?


How To Create Compelling And Interesting Urban Videos

Are you planning to create videos in different cities? Urban settings are full of different elements with unique structures, vehicles, and people. You need to know what equipment and tools to use and what videos captivate your audience to give them an immersive experience of city life.

Here are some tips you can follow to create attractive urban videos:

1. Balance The Elements

Videos focusing on the city tend to confuse viewers with the many elements presented in each shot. It’s the reason why elements should be in harmony. Use the rules on balance, symmetry, and repetition. 

One great example is the rule of thirds. Put your subjects in the intersection of grid lines (look for it in your camera’s settings) instead of the center. This helps in placing the elements in a way that they don’t overpower each other.

2. Show The Streets Full Of Life

Some people believe that living in the city is dull and just full of corporate work. You can show the other side of the city to make it more engaging by knowing how to create exciting videos.

You can take clips of the after-work get-togethers, the families dining together, parks, clubs, concerts, and more. Take your viewers to the thriving city full of vibrant culture and life so that they can engage in and experience the local community.

3. Find Unique Architecture

Buildings in the city often look alike, but there are notable architectural structures that you can find that can capture your audience’s attention. If you’re heading to New York City, you can take videos of famous buildings, like the Flatiron building by Daniel Burnham. It is not the typical prominent building structure. It looks like a flat iron. The uniqueness of the structure sparks the interest of people passing by, and in your video, it will be a new sight for your viewers that they’ll remember.

3. Add Effects To Your Videos

Adding effects can highlight the beauty of the city. You can use color correctors to emphasize important aspects of the videos. For example, if you want to show the different buildings, color correctors can add vibrance to the buildings to highlight their differences.

You can also add an image to a video so your viewers can focus on details in the picture. Throughout the video, you can flash photos of urban life highlights. 

For example, the video is about taking a stroll in a city. While the video shows a car trip going through buildings, add the highlights of the stroll – the unique buildings, statues, and stores to visit.

4. Take Advantage Of Lights

The sun gives your video the glow it needs. It allows you to showcase the city’s structures and its people without the need for any additional equipment. 

However, you need to pick the best time to use natural light. The most commonly used for videos is the soft light before midday or late afternoon because it doesn’t create harsh shadows on your subjects.

Great shots can also be taken during the golden hour for a dramatic effect. But it only happens for a limited time to make sure to take as many video shots as possible and choose from them afterward.

During the night, you can make use of the city lights. It is one of the best features of an urban setting. People see lots of different colors of lights from many buildings. 

Here are some tips you can use to get great city lights shots:

  • Set up the minimum ISO of your camera to cancel noise. ISO is the sensitivity of your camera to lights. A lower ISO means lower sensitivity to light. 
  • Close apertures. It gives the effect of light lines and star effects.
  • If you’re in a manual mode, increase the exposure time for dark spots.
  • Start shooting before sunset to get a dramatic radiance of light using minimal sunlight.

5. Add Suitable Music

Music sets the mood and creates the right atmosphere to urge the viewers to continue watching. Therefore, you need to choose appropriate sounds for the clips on your videos. 

You can use music about city life. You can try “It Was A Good Day” by Ice Cube or “Pound The Alarm” by Nicki Minaj for a fun, upbeat video. Or you can keep the natural sound picked up by your camera to let the viewers experience the city themselves. You can add vehicle noises, video advertisement sounds, and people talking. But, you need to be careful not to overpower any background music that may make the video messy.


Taking videos of urban life is quite tricky because of its many elements. You need to find a balance between capturing videos and using post-production effects.  

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