These days, where everything is digital, it may seem odd to still be talking about print marketing. While it may not be the primary means of marketing anymore, print still holds great credibility; when used correctly it can yield excellent results.
Maybe you’re looking to launch your first print campaign, or perhaps you’re looking to breath life back into what is already there. To get you on the right track, here are 5 important tips to keep in mind:
Have a clear end goal / call to action
If it’s important to digital advertising, it is ESPECIALLY important in print advertising to keep things clear and to-the-point. Unlike a digital campaign, where people can look up additional information that the campaign may be lacking, a print campaign is limited to whatever they have in their hand.
Make sure your campaign focuses on a single thing and craft your message accordingly. More people will respond in a shorter amount of time and your material will have a lower chance of ending up in the trash bin.
Target the right people
Make sure you’re targeting the right people. If you’re trying to get people to sign up for an event for example, look to limit your recipient list to people living within X miles of the event.
Targeting the right people will ensure that you have the best results because they will be more inclined to follow your call to action.
Keep it Simple
Beauty is in the eye of the beholder and print marketing is no exception. When you’re designing your print material make sure it’s balanced and the message is front and center. If you’re looking for some design inspiration, check out these 5 examples of excellent print marketing.
Quality > Quantity
Print marketing has an element unique to itself and that is texture. If you skimp on quality people will know it … so don’t skimp! If you’ve given yourself enough time you can also have samples in advance in order to test which quality is going to work best for the best price.
Print marketing is sometimes avoided because it’s more difficult to track the results, but it’s not impossible. There are many ways you can marry your print marketing campaign with your digital tools for post-campaign tracking and reporting. For example, direct people to a custom landing page or use a unique-to-print promo code to gauge how many people answered your call to action. For more insight into how digital and print marketing can work together, check out “10 Ways Print and Digital Marketing are More Powerful Together”
Print marketing in a world where so much is digital can be a refreshing change. Oftentimes, the fact that it’s print is going to get your more attention just because it’s inherently different. Take these 5 tips to heart and it won’t be long before you starting seeing positive results.